Use a hook that signals relevance instantly: a startling statistic, a vivid image, or a relatable question. In seconds, frame the context and promise what listeners will gain. Your energy should say, I respect your time and brought value.
Resist the urge to stack points. Name one idea plainly, then anchor it with a crisp example, micro-story, or comparison. If someone remembers only a single sentence, let it be yours, repeatable and true. Clarity beats cleverness when clocks are unforgiving.
Close by telling people exactly what to do, imagine, or notice next. A micro action energizes momentum: forward an email, test a prototype, or ask a specific question. End with warmth and brevity, then stop. Silence can amplify your final note.